Tourism Brand Sets The Pace

Tourism in the Central Highlands now has its own regional brand in a significant, and bold, initiative telling the World it is the place to be.

Highlands Tasmania is a new organisation, led by Central Highlands Council and including tourism associations, business groups and individual operators from across the region.

It is believed to be the first time a single council in mainland Tasmania has taken responsibility for branding outside the regional organisation structure established by Tourism Tasmania.

“We listened intently to our operators who have been doing it tough and Council decided it was time to take a lead and join with the industry to promote the entire region,” said Central Highlands Mayor Deirdre Flint OAM.

“Highlands Tasmania is a Council committee with additional members drawn from individual operators, tourism and trade organisations, such as Trout Guides and Lodges Tasmania.

“We aim to steady and grow tourism with an inter-state and international focus,” she added.

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